Search Engine Marketing in Boise: SEO vs. Paid Ads, and Which to Buy First
What “search engine marketing” means, what paid search and SEO each cost in Boise, and the order a local business should buy them in.
// Blog
Straight talk on websites and local search.
Plain-English answers for Treasure Valley business owners — what things cost, why sites don’t rank, and what actually works.
How to Optimize Your Website for SEO in Boise: A 12-Point Checklist
The twelve fixes I run on every Boise website before it ranks — technical, on-page and local, in the order that moves rankings fastest.
How Much Does Digital Marketing Cost in Boise? (2026 Pricing Guide)
What Boise agencies charge for digital marketing, what a local business should actually spend the money on, and a one-person alternative with public pricing.
Why Your Boise Business Isn’t Showing Up in ChatGPT or Google AI Overviews
AI engines are recommending two or three local businesses per question. Here are the five reasons Treasure Valley businesses get skipped, and what to fix first.
WordPress vs. Squarespace for a Boise Small Business: Which Should You Pick?
I build on WordPress and do SEO on Squarespace sites too. Here’s an honest comparison for a Treasure Valley business deciding between them.
Why Your Google Business Profile Isn’t Ranking in the Map Pack (and How to Fix It)
The map pack drives more calls than the rest of the search page combined. Here are the reasons Treasure Valley businesses miss it — and the fixes, in order.
Free download · PDF
The Local SEO Checklist
32 things to check before you spend another dollar on marketing — built from real audits of local businesses — clinics, contractors, shops and firms. Work through it in an afternoon; anything you can’t check off is a lead you’re handing to a competitor.
- Google Business Profile, website, content, reviews, citations, tracking
- Plain-English — no jargon, no software to buy
- Score yourself in ten minutes
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