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Website SEO optimization in Boise

I optimize your website for SEO — technical fixes, on-page work and local content — so your rankings compound month over month instead of stalling.

+38%
Organic lift
3.2
Avg. position
90 days
To results
// Why it matters

Get found first

I help your business show up when customers search — with a strategy built on site health, the right keywords, and authority earned over time.

Ranking isn’t luck. It’s a system, and I run all of it for you.

From a clean technical foundation to keyword-driven content and quality links, I focus on the work that moves you up the results — and keeps you there.

What my SEO work includes

Technical SEO & site health

Crawlability, speed, and structure fixed at the root.

Keyword & content strategy

Target the searches that actually bring in customers.

On-page & schema optimization

Titles, metadata, and structured data done right.

Authority & link building

Earn the trust signals Google rewards.

Monthly reporting

Clear numbers tied to traffic and leads.

Drew Vachal, web designer and local SEO specialist in Eagle, IdahoThe person you'll work withDrew Vachal · Eagle, Idaho
// Who does the work

No account manager. Just me.

I’m Drew Vachal, and the difference between me and an agency is simple: I do all the work. The person who quotes your SEO work is the person who builds it, checks it, and sends you the monthly report. Nothing gets handed to a junior or shipped somewhere else.

It also means I’m a phone call or a text away. Not a ticket queue, not a “strategy call” three weeks out — me, usually the same day. I’ve worked this way since 2014, and 98% of the clients I’ve started with are still with me.

// Why work with me

One person, fully accountable for your success.

I’m Drew Vachal — a web developer, designer, and SEO based in Eagle, Idaho. When you hire me, you get me: the same person who designs your site, writes the code, and gets it ranking.

You work directly with me

No account managers, no hand-offs. Drew handles your project start to finish.

A decade of experience

Designing and developing websites since 2014 — 150+ sites built and counting.

Ranked Best Web Developer

Recognized by Expertise.com among Idaho’s top web developers.

Trusted across industries

Companies, non-profits, law firms, medical clinics, churches, and ministries — coast to coast.

// Straight answers

SEO questions, answered

How do you optimize a website for SEO in Boise?+
I start with a technical audit — speed, mobile, crawl errors, indexing — and fix what is broken. Then I tighten the on-page basics on every page: titles, headings, internal links, schema. Next come dedicated pages for the services you sell and the Treasure Valley cities you serve, all tied to a Google Business Profile that matches the site. After that it is monthly: measure what moved, and keep adding content that answers what Boise customers actually search.
How long does SEO take to work?+
Technical fixes usually show within a few weeks. Local map-pack movement often comes in one to three months. Competitive organic keywords typically take three to six months of steady work. I show you the trend every month so you are never guessing.
What is the difference between SEO and local SEO?+
SEO is about ranking in the regular organic results for the terms your customers search. Local SEO is about the map pack and "near me" searches, which depend on your Google Business Profile, reviews and location pages. Most Boise businesses need both, and I run them as one program — see Local SEO.
Do I need a new website to rank?+
Usually not. Most sites can be optimized in place — faster load times, better structure, stronger pages. I only recommend a rebuild when the platform or design is holding the site back, and I will tell you which it is after the audit.
What does SEO cost?+
Ongoing local SEO starts at $900 per month, with pricing published on the Local SEO pricing page. One-time website optimization projects are quoted after a free audit, so you know the number before any work starts.
Can you optimize a Squarespace, Wix or Shopify site?+
Yes. WordPress gives the most control, but several of my best-ranking clients run on Squarespace. The fundamentals — technical health, page structure, local content, a consistent Google Business Profile — work on every platform.
// Free download

The Local SEO Checklist

32 things to check before you spend another dollar on marketing. Free PDF, plain English.

Get the checklist →

Looking for some website help?

Get in touch with Drew and let him know how he can help. You’ll talk to me directly — not a sales team.

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Free PDF · 32-point checklist

Is your business showing up on Google?

Find out in ten minutes. The same 32 checks I run in real local SEO audits for free!

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