Free tools for ranking your business locally
Tools I built so you can see where you stand before you ever talk to me. Check where you rank on Google Maps, score your Google profile, grade your website or put it next to a competitor. Nothing to install, nothing to sign up for.
Map Pack Checker
Find out if you show up in the Google Maps top 3 for the service you sell, and what's keeping you out.
- Your rank and who holds the top 3
- Your reviews and rating next to theirs
- The fixes that would move you up, in order
Google Business Profile Checker
Score your Google listing out of 100 and see exactly what to fill in or fix first.
- Reviews, rating, photos, hours, phone and website
- What's missing that customers look for
- The one change that matters most
Website Grader
A score out of 100 for your website, four category grades and the first three things to fix.
Compare to a Competitor
Put your site next to the one that keeps getting the call. See the gaps ranked by what they cost you.
Service Area Rank Map
Every town has its own top 3. See where you rank on Google Maps in each town you serve, and who’s #1 there.
- Your rank in up to 3 nearby towns, on a map
- Who holds #1 in each town and their review count
- The town where you’re closest to breaking in
Free Local SEO Audit
I look at your site, your Google profile and your competitors by hand, then send a short video with what I'd do first. Back within a couple of days.
Request my audit →Local SEO Checklist (PDF)
The same 7-page checklist I work through for clients, in the order I fix things. For owners who'd rather do some of it themselves.
Get the checklist →Read before you spend a dollar
Everything here is free to read and written for owners, not marketers. If you use one thing from it and never call me, that is a fine outcome.
No account manager. Just me.
I’m Drew Vachal, and the difference between me and an agency is simple: I do all the work. The person who quotes your SEO work is the person who builds it, checks it, and sends you the monthly report. Nothing gets handed to a junior or shipped somewhere else.
It also means I’m a phone call or a text away. Not a ticket queue, not a “strategy call” three weeks out — me, usually the same day. I’ve worked this way since 2014, and 98% of the clients I’ve started with are still with me.
5.0 stars on Google. Thirty reviews. Zero account managers.
“Drew at Vachal Web Design & SEO is extremely knowledgeable when it comes to web design and local SEO. He does a great job explaining things clearly and genuinely cares about helping local businesses improve their online presence and get found on Google. If you’re looking for a web designer or SEO expert in Eagle, Boise, or anywhere in the Treasure Valley, I highly recommend Vachal Web Design & SEO!”
“Vachal Web Design has been an integral member of my marketing team. With a small team at a mid-sized nonprofit, Vachal Web Design has provided timely assistance, expert direction, and technical expertise. Vachal Web Design provides regular, consistent review of our website, ensuring it is performing at the highest levels of cybersecurity and SEO. I could not be more happy with their service and web acumen.”
“Drew has done an excellent job with our SEO and building out our website. He is very communicative and available when needed.”
Not sure which one to start with?
Text me the name of your business and I will tell you in one message whether you need the checklist, the grader or a proper audit.