Why is their site outranking yours?
Put your website next to the competitor who keeps taking your calls. I check both the same way — mobile speed, on-page SEO, local signals, technical health — and show you exactly where they’re ahead and what it would take to flip it.
Gaps
Ordered by how much each one is likely to be costing you calls. The first is free; the rest arrive by email with how to fix each.
Want to close the gap?
I'm Drew — one person, not an agency. Closing the top two gaps is usually a few weeks of work, and it's the same work that moves a Treasure Valley business into the map pack. Fifteen-minute call, no pitch.
A score means nothing until you know what the guy across town got
Only public homepages are checked. Nothing to install, nothing to log into, and the competitor never knows. If you’d rather I look at the whole thing by hand, request a free audit.
Same test, both sites
Each homepage gets the identical checks the site grader runs, so the comparison is apples to apples. No opinions, just what Google can see.
The gaps, ranked
I don’t just show two scores. Every category where they beat you becomes a gap, ordered by how much it’s likely costing you calls.
Where you're already winning
If you’re ahead somewhere, it says so. Knowing what not to touch is half of a good plan.
Fixes, not a sales deck
The emailed report has the fix for each gap in plain English. Do it yourself, hand it to your web person, or have me do it.
No account manager. Just me.
I’m Drew Vachal, and the difference between me and an agency is simple: I do all the work. The person who quotes your SEO work is the person who builds it, checks it, and sends you the monthly report. Nothing gets handed to a junior or shipped somewhere else.
It also means I’m a phone call or a text away. Not a ticket queue, not a “strategy call” three weeks out — me, usually the same day. I’ve worked this way since 2014, and 98% of the clients I’ve started with are still with me.
Just want your own score?
The site grader checks one site and gives you the first three fixes in seconds.