Google Business Profile optimization in Boise
Your Business Profile is the first thing people see when they search for what you do. I set it up right, fill in what Google actually rewards, and keep it working so you show up in the map pack.
The map pack is where local customers actually click.
When someone in Boise searches “plumber near me” or “dentist Meridian”, Google shows three businesses on a map before a single website. Those three get most of the calls. Your profile, not your website, decides whether you’re one of them.
Most profiles are half-finished: the wrong primary category, missing services, no photos in months, hours that don’t match the website, and reviews nobody replies to. Google reads all of that as a business that isn’t paying attention.
I fix the foundation first — categories, services, descriptions, photos, products, Q&A, hours, and the citations that back your address up — then keep it active with posts and a review routine. If a competitor is gaming the map with fake listings or keyword-stuffed names, I report them too.
What profile optimization includes
Audit & cleanup
Categories, name, address, phone, hours and duplicates fixed and verified.
Services, photos & description
Everything Google lets you fill in, filled in with the words customers search.
Reviews & replies
A simple system to earn reviews and reply to every one, good or bad.
Posts, Q&A & spam fighting
Regular updates that keep the profile active, plus reporting fake competitor listings.
No account manager. Just me.
I’m Drew Vachal, and the difference between me and an agency is simple: I do all the work. The person who quotes your profile optimization is the person who builds it, checks it, and sends you the monthly report. Nothing gets handed to a junior or shipped somewhere else.
It also means I’m a phone call or a text away. Not a ticket queue, not a “strategy call” three weeks out — me, usually the same day. I’ve worked this way since 2014, and 98% of the clients I’ve started with are still with me.
One person, fully accountable for your success.
I’m Drew Vachal — a web developer, designer, and SEO based in Eagle, Idaho. When you hire me, you get me: the same person who designs your site, writes the code, and gets it ranking.
You work directly with me
No account managers, no hand-offs. Drew handles your project start to finish.
A decade of experience
Designing and developing websites since 2014 — 150+ sites built and counting.
Ranked Best Web Developer
Recognized by Expertise.com among Idaho’s top web developers.
Trusted across industries
Companies, non-profits, law firms, medical clinics, churches, and ministries — coast to coast.
Google Business Profile, explained
Is this the same as Local SEO?
How long until I see movement?
Can you get my suspended profile back?
Do you write the posts and reply to reviews?
What about competitors with fake listings?
What do you need from me?
The Local SEO Checklist
32 things to check before you spend another dollar on marketing. Free PDF.
Want to show up in the map pack?
Send me your business name and I’ll look at your profile before we talk — you’ll get a plain-English list of what’s holding it back.