Alturas Medical Weight Loss
Fixing the foundation first: 99% fewer technical site errors, a faster site, and a homepage that finally matches the clinic Google already knows.
A strong clinic held back needing strong support
When I came on board, a SEMrush site audit flagged a backlog of technical errors. After a thorough review and troubleshooting, I got the errors down on the website to single digits!
Physician-led care for the Treasure Valley.
Alturas Medical Weight Loss is a physician-supervised clinic in Meridian, Idaho led by Dr. Ashley Southern, NMD, serving patients across Boise, Eagle, Nampa and the wider Treasure Valley. The practice covers medical weight loss with GLP-1 medications like semaglutide and tirzepatide, hormone replacement therapy for women and men and a full peptide therapy program.
The site, as it is today.
This is the live site, not a screenshot — scroll and tap around.
Technical SEO first, then a homepage built to match Google.
This engagement is still early, so the priority has been foundation work: get the site technically clean and fast, then make sure what Google sees on the site matches what it sees on the Business Profile.
Technical SEO cleanup
A 99% reduction in technical audit errors.
- Full crawl of the site to catalogue every error, warning and notice from SEMrush and Search Console
- Broken links, redirect chains and 404s resolved; canonical tags and indexing rules corrected
- Duplicate, missing and over-long titles and meta descriptions rewritten page by page
- Heading structure, image alt text and internal links repaired across service pages and the blog
- Audit errors cut by 99% and monitored monthly so they stay that way
Homepage & services rebuild
Designed to mirror the Google Business Profile — and load fast.
- Homepage recreated so its services, categories, location and messaging match the Google Business Profile one-to-one
- New Services landing page organizing weight loss, hormone therapy and peptide therapy with every treatment linked underneath
- Media optimized, caching and delivery tuned — load time improved significantly across the site
- Clear calls to action for booking a consultation and reaching the online clinic
- Groundwork laid for local landing pages across the Treasure Valley service area
What's been done so far.
A technical-first engagement on WordPress: clean up, speed up, then rebuild the pages that matter most.
SEMrush & Search Console audit
Every error catalogued and worked through until the site audit is 99% cleaner.
Homepage redesign
Rebuilt to reflect the clinic’s Google Business Profile — same services, same categories, same story.
Services landing page
One hub for medical weight loss, hormone therapy and peptide therapy, linking to each treatment page.
Speed optimization
Image, caching and delivery improvements that cut load time significantly on mobile and desktop.
On-page SEO
Titles, descriptions, headings and internal links corrected across service pages and the blog.
Ongoing local SEO
Monthly monitoring plus the next phase: Google Business Profile alignment and local landing pages.
A clean, fast foundation — and it's only the beginning.
Is your website holding your practice back?
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