Free PDF · 32-point checklist

Is your business showing up on Google?

Find out in ten minutes. This is the same 32-point checklist I run in real local SEO audits — Google Business Profile, reviews, citations, on-page and technical — written in plain English with checkboxes you can actually check off. Free, no pitch.

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// What's inside

Six areas. Thirty-two checks. No jargon.

Each item is a yes/no question with a one-line explanation of why it matters and what to do if the answer is no.

Google Business Profile

Categories, services, photos, posts, Q&A and the settings most owners never open.

Reviews

How many, how recent, how you ask, and how you answer — the signals Google and AI assistants both read.

Citations & consistency

Whether your name, address and phone match across the directories that matter.

On-page basics

Title tags, headings, city mentions and internal links on the pages that should rank.

Technical health

Speed, mobile, indexing and the errors that quietly cap your rankings.

Tracking

How to see where you actually rank across your service area, not just from your own desk.

// About Drew

Drew at Vachal Web Design & SEO

Drew Vachal, web designer and local SEO specialist in Eagle, IdahoThe person you'll work withDrew Vachal · Eagle, Idaho

I’m Drew — the one doing the work on every account. When you hire Vachal Web Design & SEO, you get me: the same person who quotes the job, designs the site, writes the code and sends you the monthly report.

I’ve been building and ranking websites since 2014 — 150+ of them, all on WordPress. It started with a fan site for Boise State football that grew to 80,000 followers, and a first client build for a non-profit in San Diego. I’ve worked from my studio in Eagle, Idaho ever since.

Distance has never been the point. I work with companies, clinics, law firms, churches and non-profits from Burns, Oregon to Fairfax, Virginia, and every one of them gets the same thing: me, directly, from the first audit to the monthly report — no account managers, no hand-offs.

This checklist is the first thing I run on every new client. If you work through it and want a second set of eyes, request a free audit and I’ll tell you exactly what to fix first — whether or not you hire me.

CompaniesNon-profitsLaw firmsMedical clinicsChurchesMinistries
// What clients say

5.0 stars on Google. Thirty reviews. Zero account managers.

★★★★★1 week ago

“Drew at Vachal Web Design & SEO is extremely knowledgeable when it comes to web design and local SEO. He does a great job explaining things clearly and genuinely cares about helping local businesses improve their online presence and get found on Google. If you’re looking for a web designer or SEO expert in Eagle, Boise, or anywhere in the Treasure Valley, I highly recommend Vachal Web Design & SEO!”

Roland Serb
Roland Serb
Google review
★★★★★3 months ago

“Vachal Web Design has been an integral member of my marketing team. With a small team at a mid-sized nonprofit, Vachal Web Design has provided timely assistance, expert direction, and technical expertise. Vachal Web Design provides regular, consistent review of our website, ensuring it is performing at the highest levels of cybersecurity and SEO. I could not be more happy with their service and web acumen.”

Lorena
Lorena
Google review
★★★★★6 months ago

“Drew has done an excellent job with our SEO and building out our website. He is very communicative and available when needed.”

Allie DeSeelhorst
Allie DeSeelhorst
Google review

Rather have me run the checks?

Request a free audit and I’ll go through all 32 on your site and your Google Business Profile, then send you the results in plain English.

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